Adaptive Tech Solutions

E-commerce 

Objective: Increase online sales and maximize ROI from PPC campaigns.

Strategy: Conducted extensive keyword research to identify high-intent search terms. Developed targeted ad copy and utilized shopping ads for product visibility. Implemented A/B testing to optimize ad performance and adjusted bids based on conversion data.

Results:

• 45% increase in online sales.
• 35% reduction in cost per acquisition (CPA).
• Achieved a 6:1 return on ad spend (ROAS).